How to Promote Your Music Yourself

Unless you’ve got major label money behind you, the capability to self-promote your music is among the most important skills you can have. Whenever you don’t have the cash to hire PR people to conduct media campaigns for you, it’s all up to you to ensure men and women know more about the music you’re making. Getting started may be somewhat overwhelming, nonetheless. These measures can allow you to begin on the perfect foot, so to make certain each the proper men and women are standing up and taking note of you.
Identify Your Goals – When you put out to publicise your songs, do not attempt to cover too much ground simultaneously. Choose one thing to promote, like:
A Site
As soon as you know what to improve, you’ll have the ability to produce clear goals for yourself, i.e. if you would like to publicise your site, then your intention is to bring visitors to the website. If you looking live bands in Melbourne for events you can contact Craig Francis-Music. With these aims in mind, you will find it a lot easier to think of promotion ideas, and you will be better able to evaluate the success of your promotions.
Target the ideal Audience – With your promotional goal in mind, figure out who the perfect audience for your campaign is. In case you’ve got a gig coming up, then the correct audience for your promotion is the local print publications and radio stations in the town in which your show is happening. When you’ve got a limited edition single coming out, your primary audience is your band mailing list, in addition to the media. Opting for the ideal audience is of particular importance when you’re on a budget.
Have a Promo Package – Just like when you send a demo to a label, to self-promote your music, you want a fantastic promo package.
Your contact information (Be Sure to include an email address – people may hesitate to call you)
A colour photo, or a URL to a site where a photo can be downloaded. The press is more inclined to run a picture if they don’t need to chase it.

Find Your Niche – The sad reality is, every writer, radio station, website, or fan for that matter, you’re attempting to reach is likely being bombarded with info from other music hopefuls. You a reason to be noticed. Look for something that will make people more curious about you – give them a reason to want to understand more. Becoming elusive worked wonders for Belle & Sebastian at the beginning of their career and people write about Marilyn Manson for being, well, Marilyn Manson. You don’t need to devise a massive, calculated persona, but giving people a reason to have a look at your show or your CD before the others can only help.
Bribe ‘Em – another means to stick out from the crowd is plain old free stuff. Even press people and label bosses love getting something for nothing, and you will whip your fans into a frenzy (and get new fans) by giving stuff away. Some ideas:
Put some money behind the bar at a show and provide free drink passes to all the industry people who come to check you out.
At gigs, raffle (for free) mix CDs produced by the band – everyone who signs up to your mailing list at the show becomes entered in the drawing. Make up some decals, badges, posters, lighters or whatever else you may imagine which include your group’s name. After that, leave the material everywhere you can. Pass them out in your favourite clubs, leave them on the record shop counter, poster the light posts – go for it. Soon, your name will be familiar to people even if they don’t understand why, and if they see your name in the paper advertising an upcoming show, they’ll think “hey…I know that name, I wonder what that’s about. .”
Keep Track of Your Contacts – As you proceed through every one these steps, the odds are that you’re likely to get plenty of new contacts on the way. A number of these connections will be industry people, and a few will be fans. Never eliminate track of a connection. These databases need to be your very first port of call for your next promotional campaign – and these databases should always be growing. Don’t write anyone off, even if you don’t get much feedback from them. You will never know who will offer you the break you require.
Know When to Act Small – This step ties in with targeting the right audience and identifying your goals – you can save yourself lots of time spinning your wheels by keeping the little stuff small. As soon as it’s always helpful to keep other people current with what’s happening in your career, that guy from Rolling Stone does not have to understand whenever your group is enjoying a half hour set in the local bar, particularly if the local press hasn’t given you much coverage yet. When you’re getting started, the simplest place to begin a buzz is your regional location. Build up the little stuff to get to the larger stuff.
But Know When to Act Large – Sometimes, a bigger campaign is actually in order. Go Whole speed ahead Once You have something big brewing, like:
This sort of news warrants contacting both the media and people that you wish to work with, like labels, agents, managers and so forth.
Find the ideal Niche – As mentioned, finding your niche is beneficial in getting noticed. There’s one caveat, however – be certain that you get noticed for the correct reasons. You certainly will find some attention for bad, unprofessional behaviour, but the challenge is that your music won’t be what everyone is talking about – and isn’t that what you wish to get recognised for? Be sure to get noticed for your talent instead.
If you’re not certain what your niche is yet, don’t push it. Remain true to yourself and your music.
Is there an agent that you wish to take notice of you? Then include them on your press release mailing list or promo mailing list whenever you have big news to share. Tell them you’re still working and still building your career – pretty soon, they might be knocking on your door.
Take a Deep Breath – For a lot of folks, the concept of self-promoting their music to their fans is simple, but the notion of calling up the press is downright terrifying. Relax. Here’s the truth – a few people you call will be a good girl, some folks won’t be. Some folks won’t ever return your calls or emails. Some will. You definitely shouldn’t be reluctant to try. Covering bands is the task of the music media – they expect to hear from you. Don’t be discouraged by somebody who’s rude, or anyone who’s polite, but still says “no”. Next time, you might hear “yes.”

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